Dementia Care & Nursing Home Expo 2018 Post Show Review

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Birmingham became the focal point of the UK social care sector on 25th & 26th  April, 2018; when the industry’s leading experts and organisations converged on the NEC to attend the inaugural Dementia, Care & Nursing Home Expo.

Over two action-packed days, an astonishing 4,020 decision makers in care flocked to the show to network, share knowledge, and discover the products helping care homes to expand, evolve and innovate.

The Dementia Care & Nursing Home Expo constituted the biggest ever launch for its organiser, PRYSM Group. This was an unprecedented event that saw visitors of the highest-quality attend, which helped the Dementia Care & Nursing Home Expo confidently cement itself as one of the leading exhibitions in the care sector. 

In the final breakdown of statistics, it was revealed that 62% of the 4,020 visitors were care home owners, proprietors or managers, whilst 82% had ultimate purchasing power for their care home business.

Every visitor was met with a plethora of technology exhibited by 200 of the leading companies in the care industry; 82.7% of which have already chosen to re-book their stand for next year’s show.

The event also debuted the Dementia Care & Nursing Home Expo Awards. The winners of each award showcased the most original, cost-effective and operational product or service that really has affected positive change in the care industry. OM Interactive took the Pioneers in Technology Award; Solent Laundry Solution won the Innovation Excellence Award; The Care Hub secured the Outstanding Care Home Service Award; and Architectonicus went home with the Exceptional Contribution to Dementia Care Award.

The seminars halls and keynote theatre hosted 100 CPD accredited seminars throughout both days of the event. The focus of each presentation centred around the current care industry dilemma; a dilemma that has featured prominently throughout the media for the last few years. A dilemma that requires extensive industry growth to accommodate the rise in demand for beds and care.

Visitors piled into the seminar halls and the keynote theatre to listen to care experts discuss the ways the care industry can facilitate growth and improve the level of care. MHA Methodist Homes’ Chief Executive, Sam Monaghan stressed the importance of innovation and sustainability to find a way forward for the care industry. Whilst also speaking about MHA’s holistic approach to care, an approach that has seen positive results by using methods such as music therapy to help integrate those with dementia into the community. 

Professor Martin Green OBE, Chief Executive of Care England delivered a powerful and moving seminar on his 21st century vision for social care. A presentation in which he poignantly declared that what people need when receiving dementia care ‘is a life, not a series of services’. Professor Green continued his fierce delivery and concluded with a vow ‘to advocate more money in the hands of service users’ to empower them’.


Vic Rayner, National Care Forum

A fantastic range of talks and provisions!


National Care Forum’s Executive Director, Vic Rayner, and Sue Lister & Ann Murray from York LGBT Forum gave two of the show’s most important presentations on a subject that can be somewhat overlooked in care; diversity and equality. Vic Rayner’s captivating seminar challenged care homes to be more inclusive of LGBT+ and BAME communities, whilst Sue Learner and Ann Murray spoke about the York LGBT Forum awareness training ‘FREE TO BE ME’ and finished the seminar off with a poignant rendition of Kathy Kirby’s version of ‘Secret Love’.


Raj Kapoor, Alzheimer’s Society

Compared to other events this was a huge success, we’ll probably be here next year for sure!


In one of the busiest seminars at the show, Sue Brewin and Raj Kapoor from Alzheimer’s Society provided an insightful seminar into distressed behaviours in people with dementia. Both speakers analysed case studies and pinpointed the first signs of distressed behaviours and how to help a resident who maybe showing such signs. The presentation also focused on the need for more training in care homes and how more training can enable staff to cope better with distressing situations.

In one of her first appearances as Minister of State for Care, headline speaker Caroline Dinenage MP, closed the event with an informative seminar that focused on the government’s commitment to sustainable social care. The Minister of State for Care paid particular attention to three ‘imperatives’ that the government believe will reform long term social care; growing and sustaining the workforce, supporting carers and ensuring greater collaboration with local and voluntary organisations.

Not only was CPD accreditation available from a fantastic array of seminars, but also from expert-led masterclasses. Remit Health hosted a masterclass on how care home owners can close the skill gaps in the care industry and improve the standard of residential, nursing and specialist care available. Whilst Quality Compliance Systems also hosted a masterclass that concentrated on how care homes can align themselves with the CQC’s Fundamental Standards and prepare for inspection.

The Virtual Dementia Tour is proven to be the most scientifically and medically proven method of giving someone without dementia an experience of what it might be like. The show feature provided thousands of visitors’ access to invaluable training throughout both days and proved to be one of the standout highlights of the event.

The Dementia Care & Nursing Home Expo is due to return to the NEC, Birmingham next year on the 26th & 27th March. Not only will the show co-locate with Naidex once more, but also the brand new Smart Home Tech - two events dedicated to the innovations shaping the future of independent living. With a 40% extension of the floor plan, additional focus areas including home care and domiciliary care and even more seminars halls, Dementia Care & Nursing Home Expo 2019 should not be missed.

To enquire about the exhibiting & sponsorship opportunities at next year’s show, contact nick.woore@prysmgroup.co.uk or call 0117 929 6083.

For Media & Partnership enquiries, contact ashlea.gilfoy@prysmgroup.co.uk or call 0117 990 2093.