Dr Charles Armitage


Charles is the founder and CEO of Florence – an app that connects care home managers directly to nurses and bypasses recruitment agencies. To date, Florence has over 20,000 nurses registered across the UK. Prior to starting the company, Charles was an NHS doctor where he saw the challenges and inefficiencies of temporary staffing in health and care. He is passionate about using technology to help support the frontline work of those that work in care.

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What nurses want: identifying drivers to supercharge your hiring strategy

We are in a time of unprecedented pressure on the care industry with care home managers competing for nursing talent in an ever decreasing pool. We’ve spoken to more than 1,000 nurses working in adult social care and identified what they look for in the workplace. This seminar will provide a tool kit to make your organisation the first choice for attracting nurses.