Jane Ashcroft, CBE
Vision for the future of social care
Jane joined Anchor in 1999 from BUPA, which had acquired Care First plc where she was Personnel Director. She was appointed Chief Executive of Anchor on 9 March 2010. Prior to joining Care First she held HR and governance roles with Bromford Housing Group and Midlands Electricity plc. Jane is a Trustee of The Silver Line, a helpline for older people and a Non-Executive Director of Dignity plc. She was a founder of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK and is currently Vice Chair. Jane is also Vice Chair of the National Housing Federation which represents housing associations in England. Jane is a Fellow of the Institute of Chartered Secretaries and a Member of the Chartered Institute of Personnel and Development. She was awarded a CBE in the 2013 New Year Honours for services to older people.